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University of Nevada and Mountain Lion Aviation announce historic sponsorship for women’s athletics

Updated: Jul 22, 2020

First of its kind sponsorship provides important financial support as well as career development opportunities for both current and former Wolf Pack female student athletes

RENO, Nev. – The University of Nevada announced today that Mountain Lion Aviation will be the presenting sponsor for the women's athletics program. The partnership is the first of its kind in the NCAA and signifies Mountain Lion Aviation's strong commitment to promoting and supporting women's athletics.

The financial resources from Mountain Lion Aviation will directly boost women's athletics at Nevada via the department's Pack PAWS (Promoting and Advancing Women's Sports) initiative on campus, which provides the academic and athletic resources necessary for the University's 200+ female student-athletes to succeed on the field, in the classroom, and in their future careers.

"The partnership with Mountain Lion Aviation is more than a simple sponsorship. This is an innovative investment in Wolf Pack athletics created by a highly successful leader, entrepreneur and worldwide businessman," said Doug Knuth, Nevada's athletics director. "Jim Wilkinson's passion, business savvy and hands-on involvement will help the Pack as much as his financial investment. We are excited to partner with Mountain Lion Aviation, Mr. Wilkinson's family and his staff to support women's athletics. These important resources will be a differentiator for our female athletes, on the field in the classroom and in their future careers."

"There can be no doubt that women's sports simply do not get the same financial resources as men's sports," said Mountain Lion Aviation Chairman, Jim Wilkinson. "Nevada has a strong and deep commitment to women's athletics and we're proud to partner with them on this historic sponsorship that will at least begin to level the playing field."

About Mountain Lion Aviation

Mountain Lion Aviation was founded to deal with the extreme frustration in fighting the oppressive traffic in Northern California. The charter aviation company and flight school is headquartered in Truckee, Calif., and offers flexible, personal concierge service for those who think time is too valuable to waste sitting in traffic. Mountain Lion Aviation is just one of the companies owned by Jim Wilkinson, along with TrailRunner International, Tahoe University and Mountain Lion Home.

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